I am happy to present the second edition of the SponsorGap report. In October I added new newsletters like Softwareideas, DigitalMarketer, The Daily Carnage, or TailwindWeekly to the market research. I could identify 97 companies buying ads and sponsorships in industry fields like software, design, education, or investing. What caught my attention in this report? More and more traditional universities are sponsoring their online education program, also ETF funds and niche cloud services are promoting their products.
Here are some examples from the report:
California State University is sponsoring the EdSurge newsletter
Kenzie is sponsoring the Dribbble newsletter
Columbia Univesity is sponsoring The GIST newsletter
Cloud66 is sponsoring the RubyWeekly newsletter
NiceIce is sponsoring the BetaList newsletter
Blackfire is sponsoring the PycodersWeekly newsletter
Powerspike is sponsoring the InfluenceWeekly newsletter
Voyage is sponsoring the MarketerHire newsletter
Ahrefs is sponsoring the MarketingExamples website
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If you want to get the whole report you can get it here for free or just become member of Sponsorgap :-)