2
1 Comment

Spot solution or workflow solution?

Hi fellows!

I have a great convo with @aryan_sinh about the fine tuning of ideas in early stage and I think the community can benefit from it.

Markdown becoming the working format between people and AI tools.

A lot of AI-generated content starts as messy markdown, then needs to become something shareable: a doc, brief, PDF, client note, internal spec, or Google Doc. That workflow is still awkward because most tools either treat Markdown as developer text or as a static publishing format.

With mdtidy.com we solve this problem but noticed that there are plenty of other issues we can help with - so... how would you tackle this branding wise?

posted to Icon for group Growth
Growth
on June 2, 2026
  1. 1

    I’d frame this less as “Markdown cleanup” and more as the last-mile workflow for AI-generated work.

    The bigger problem is not that Markdown is messy. It is that AI gives people semi-structured output, but the next step is usually something human-facing: a client note, internal doc, PDF, brief, spec, or Google Doc.

    So mdtidy can either stay a spot tool: “clean and format Markdown.”

    Or it can become a workflow product: “turn AI-generated drafts into polished, shareable work assets.”

    That second frame gives you more room to expand beyond formatting without confusing people.

    If you want, I can turn this into a small written positioning breakdown for mdtidy: category frame, homepage angle, use cases, and the cleanest way to explain the product without making it feel like a developer utility.

Trending on Indie Hackers
Your build-in-public audience is not your market. I learned the difference the slow way. User Avatar 122 comments I built a WhatsApp AI bot for doctors in Peru — launched 3 weeks ago, 0 paying customers, and stuck waiting for Meta to approve my app User Avatar 60 comments From broke and burned out as a PM, to launching my SaaS and optimizing my health User Avatar 30 comments Built a "stocks as football cards" thing. 5 days in, my launch tweet got 7 views. What am I missing? User Avatar 26 comments I kept starting projects and dropping them. So I built a system that wouldn’t let me User Avatar 23 comments We built Shopify themes to $20k/month. Now we have to pivot. User Avatar 22 comments