Spotify Premium Trial Offer Email

We wanted to know how Spotify is using email marketing to generate leads, increase subscriptions, and decrease churn.

So we signed up and upgraded to premium to get all their emails.

Here's one of their trial offer emails we loved and what stood out:
• Focuses on one specific benefit of Premium
• Brand-appropriate fonts, images, graphics
• Scarcity based offer

Check out the full teardown here