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Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal
by
Rosie Sherry
https://techcrunch.com/2020/05/19/spotify-signs-the-joe-rogan-experience-to-an-exclusive-multi-year-deal/
This might become a huge milestone in podcasts world. Also, Spotify stock prices are rising like crazy from yesterday: https://finance.yahoo.com/quote/SPOT/
No way.
That's a huge move by Spotify.
While tuning in to the Joe Rogan podcast on Spotify, you can now enjoy Neil Young's music on the same platform. Spotify has reintroduced Neil Young playlists after the COVID-19 pandemic.
Despite listening Joe Rogan podcast on Spotify. You can now listen Neil Young songs on your Spotify app because Spotify recently bring back the Neil Young playlists after the pandemic of covid-19.
I think the only thing about this that I don't like is losing the video aspect of the show, my partner and I enjoy sitting down with dinner and actually watching one of his shows. Other than that I'm stoked that I'll now be able to use one of the very few "daily apps" I use to listen to his podcasts.
It's double edged, having to use YouTube meant I couldn't listen to his stuff without watching the video so it meant I didn't get to listen unless I was sitting down with it, now people can listen anywhere.
I like it.
I make music and Spotify's algorithmic playlists have been HUGE in building audience. One of my songs recently hit 1.2 million plays and it's all because of Discover Weekly.
BUT I'm an indie artist and I've mostly been lucky. The truth is algorithmic playlists are are heavily influenced by official Spotify playlists which seem to privilege major label artists. Lately it feels like there is a ceiling for an indie artist like me.
Is the same thing going to happen in podcasts?
Bill Simmons' podcast network was acquired by Spotify recently and he was promised additional exposure by Spotify. (source: https://www.vulture.com/article/bill-simmons-spotify-podcasts-ringer-interview.html)
I guess my concern with Spotify being both distributor and content producer / licensor is that they will privilege their own podcasts over indie podcasters. Just like in the case of music how they privilege major label artists over indie artists. (Major labels own a large chunk of Spotify.)
I've never listened to the podcast myself...I'm more curious and interested from a 'future of podcasting' perspective.
Yeah, I heard about this yesterday and was very surprised. Also, I thought about what it would mean for the whole industry.
A lot depends on how other platforms will respond, especially Apple. Are they interested in pursuing podcasting or not? If yes, then war may be on its way, but that may only apply to top podcaster - who will be exclusive where.
This comment was deleted 6 years ago
"I don't see spotify being successful in the long run"
Can you please explain your thoughts on this?
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He owns 50% of Onnit, has a large stake in multiple other products he's done ads for and is making at least 50M/year at a conservative estimate. In reality, it's probably far more.
I don't think doing a "pay to be on the show and charge" model would be anywhere near as lucrative and it would certainly degrade the quality of the show. Why would he do that when he's already fabulously wealthy and can just keep having his (often not so wealthy) comedian friends on the show?
To me this seems like a huge win for Spotify but a questionable choice for Rogan. YouTube has so much more reach.
The deal is estimated to be worth $100m over several years— I think you take that guaranteed over trying to start your own thing :)