Stack your Content Ideas into a Solid Strategy For Your SaaS Startup

Suppose you have done all your market analysis, user search pattern(keywords) research, and competitors’ content strategy breakdown. Now what should be your next step? Your next step should be organising and prioritising which content ideas you will be implementing for your SaaS startup.

From the hundreds of ideas you’ve bumped into, you will only find some relevant to your SaaS company. Among those, even fewer content ideas will have evidence or potential for success. We have created a template for this to make things easier for you.

What is Content Strategy Stack Template?

Content Strategy Stack Template solidifies your ideas about what content to include in a strategy, which funnel positions they will be, and evidence/potential of success.

If you’ve done your market analysis, user search pattern(keywords) research, and competitors’ content strategy breakdown, this template helps you visualize how your content marketing playbook is right.

What Does This Template Contain?

This template contains-
-List of ToFu(landing pages), BoFu(lead magnets, templates, tools, etc), and BoFu(blogs, glossaries, tutorials, etc) contents.
-At least one example of competitors that have written similar content and fetched good organic traffic out of it.
-If no competitor data is found, keyword data(search volume, difficulty) could be added.

To understand the context better, let’s take a customer support SaaS as an example.
From the hundreds of ideas you’ve bumped into(in the previous steps), you will only find some of them relevant to what a customer support SAAS has to offer. Among those, even fewer of content ideas will have evidence/potential of success.

By evidence, we mean that at least one direct/indirect competitor is getting good traffic and has put CTAs on those pages.

And by potential, we mean the keywords of the content will have good search competition and somewhat decent keyword difficulties.

And finally, the funneling indicates how much of a priority they should be. Example- a Top of the Funnel content idea with good competitor’s success evidence should be in higher priority than a competitive MoFu/BoFu content idea.

How to Fill in the Data?

There is not a very structured guideline on how to fill in the data of this template.
Instead, what’s recommended is to keep an eye open to any content ideas you bump into while analyzing competitors’ content strategy, take note of that, and later do some keyword research around it.

Often, you’ll have those ‘aha’ moments after you consider how good of an idea it would be for your SaaS to write content around a particular group.
Later, collect those competitor URL+traffic data, or the keyword+search volumes and put them into the right funnel labels.

Usually, the three funnel tiers contain these contents within them-

BoFu(Bottom of the funnel):
-Feature Landing Pages
-Industry-type Landing Page
-Business-type Landing Page
-Use Case Landing Pages
-Role-based Landing Pages
-Competitor Comparison Integration Pages Event/occasion Based Pages

MoFu(middle of the funnel):
-Tools/calculators Generators/creator tools
-Templates Pillar Resources

ToFu(top of the funnel):
-Blogpost Listicle articles
-Glossaries PR materials(news, interviews, podcast episodes, etc)
-UGC contents
-Directories Webinar pages

Here’s a worked-out template for you to use: https://docs.google.com/spreadsheets/d/1Jh4rsDa0s_vlzSN0ITSR8Xvqmy_1QHNN4bUs-nklwDA/edit?gid=0#gid=0

Why Use This Template?

-An organized presentation of what content ideas from different funnel positions would look together, and prioritise accordingly.
-Cross-check whether you’d get good traction from investing in a certain type of content.
-To gather confidence about whether you’re maximizing your last mover’s advantage in SEO or not.

Parting Words
The Content Strategy Stack Template is an essential tool for refining your content marketing efforts.

By organizing content ideas across the funnel stages—ToFu, MoFu, and BoFu—you gain a clear, strategic view of how each piece fits into your overall strategy. The template not only helps you prioritize content based on competitive success and keyword potential but also ensures that you're making informed decisions to maximize organic traffic and conversion opportunities.

Whether you're aiming to capitalize on your last mover's advantage in SEO or simply streamline your content planning, this template offers a structured approach to achieving your goals with confidence.

This is a portion of our original Blog Post that you will find here: https://rankwizards.co/content-marketing-strategy-template/