Stare at the data to get feedback (avoid my mistake)

I was wondering for a few weeks why deprocrastination.co users weren't converting from 7 day trial to PRO, so I decided to take a look at the raw data from the database.

What I saw clearly after looking at about 12 user JSON objects was that without a guided PRO setup mechanism, most people who activated the trial did not set up the PRO features in a way that would make them useful. Not set up = not useful = not worth paying for.

I shipped a new PRO setup page that day and I'll be watching the data closely.

Lesson: apart from sending emails to users, I highly recommend getting user records and go field by field to see what features are actually useful. Avoid my rookie mistake.