I recently started a facebook group around the topic of "Google Sheets".
Simply named it "I Love Google Sheets"
The simplicity of it meant that it attracted the right kinds of people for my product: a broad set of folks interested in Google Sheets.
And because it's on Facebook a bunch of people joined, that weren't customers, that weren't on my newsletter.
Facebook recommended them.
Facebook's algo kicked in, and sent me new members.
I spent $500 on Facebook ads before, on another product, and it was great.
But this was free.
I started the group.
Seeded the group with people who bought my product and joined my newsletter. only a few at the beginning, then a few weeks later a few hundred.
Facebook did the heavy lifting. They recommended my group to people like those in the group.
The group is over 2k members now and gaining more all the time.
I can make fb ads for the group to increase the pace. They can get as low as 1 cent or maybe even less per member signup.
Then if I can figure out the conversion rates of those in the group to customers I can see if it's a good price to do ads and get some return on ad spend.
I'm excited to have discovered this and been able to pull off a few steps towards a wider and bigger audience who are interested in learning more about Google Sheets.
I'd love to find out more about those managing facebook groups for their community or for their product. Recently tried hiring a community manager but I think I'll stick it alone for a bit longer.