Start with an offer and validate by taking payment.

This is a better model than the old Lean Startup "fake payment form" that fails because you just wanted to confirm interest. In a service-first approach you can start taking orders early to validate that people are not only interested in reading about the problem and how you solve it but are willing to pay you.

I don't know about everyone else, but I'm falling out of love with polished landing pages. I think a big part of it (for me) is that I just don't like going through the process of doing them.

There are many ways to approach validating a business, this is one way.

I wanted y'all to know that. 😊