Started a new journey: from 0 to 5,000 paid users
Recently I finished my series dedicated to developing my own SaaS based on the SaaS boilerplate (mine too).
Now I decided to use it to learn how to sell because I believe this skill is the most important no matter which project/startup you launch. I decided to sell this one seriously because I have some ideas on how it could be sold (unlike the boilerplate, unfortunately). Another thing I believe is it's easier to sell such a non-expensive product (pricing starts from $0 and ends $50) than a pretty niche product worth of $400.
Let me give a wireframe of my marketing/selling goals.
- To create awareness: I'm going to publish about the project everywhere - forums, social networks, catalogs
- To create awareness and find potential customers: I will send cold emails to my TA. I start from one pretty niche crowd and then will expand.
- To create awareness: I will publish ads from time to time on Reddit and Facebook.
What do you think - how much time do I need and how many cold emails I have to send to gain 5,000 customers?
Thanks!
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Good luck. In my experience, if I send cold email to non targeted prospect, my closing rate about 1-2% out of 100 email, I can close 1-2 customer.
In targeted prospect, my closing rate about 10% customer.
Can you list, which parameters/knowledge makes your prospect targeted? Thanks!
For example
Are they have a budget for your product (I always look from how much their employee, estimate revenue, etc)
Are they got benefit for your product. For example, product based business may more suitable for your product than services based
Hope that help
Right, I'm going to do something like that too!
Cool, good luck👍
Cold email? How targeted are you? The more micro-targeted the better response. If you can target developer males named Fred, who live at 6th and Main St....probably get 30% engagement via cold email. Engagement? ... Will read one of your 3 cold emails...assuming it does not go to spam first.
Downhill from there.
Optimistically 5% engagement and 1% conversion (1-in-5 engaged)? A lot of emails!
Thanks for your comment!
Yeah, I'm going to target pretty precisely. I don't need to know where Fred lives though :)))
I have some ideas on how to improve the conversion and will create a new post if it works. Let's see!
Awesome! Sounds like you know your stuff.
Still...a lot of cold emails likely needed.
Good Luck!
Well... actually no, it's just a hypothesis, let's see if it works or not!
Thanks!