Started ecommerce business. How do I get sales?
Hey everyone. I need some guidance/feedback on how can I get my first sales on an ecommerce business I started. I just launched last week and seeing some hits to the website (mostly coming from producthunt and indiehackers since I posted there) but no sales yet.
Any ideas on getting my first sale?
Here's some stuff that I've thought of so far:
- post on sites like indiehackers, producthunt, reddit
- give out free samples to friends and family
Thanks everyone!
EDIT:
The business consists of selling coffee beans online.
My process is buying the raw green coffee, roasting it and packaging it to sell online. Some of the big players in this space are Verve or BlueBottle.
I'm aiming to have a differentiating factor to be able to make the buying experience tailored more towards techy people and businesses.
You can check out the website at https://compiled.coffee
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I kicked you an order. :) Can never have enough coffee.
Quick tip: Integrate Paypal, and maybe Amazon Pay. Customers hate to dig out their credit cards and type in numbers; especial on mobile. Digital pay services autocomplete a lot of the data entry. This helps with impulse buys and shortens the opportunity for a customer to change their mind.
Also, consider how concerned you are about fraud and maybe shut off the zipcode validation on card transactions. You'll probably see in your logs that my card was rejected because I was shipping to my work instead of my home. Most users would just abort.
Wow! Thank you I really appreciate that.
That is all good feedback and will implement as soon as I can.
Thanks again
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I really like the headline and branding on your website, I think you can go crazier to tap into the techie community. @compiledcoffee
Have you considered:
Thank you! Your feedback means a lot.
I'm going to try and start looking for co working space partnerships soon, hopefully that goes well.
BTW you can use discount code INDIEHACKERS for 50% off on all products right now.
Link to discount:
https://compiled.coffee/discount/INDIEHACKERS
I had some success on Instagram by finding similar/complimentary businesses and following people who liked and commented on their posts.
It gave me some people who are active (and if you time it right, active on Instagram right now) and put my brand name in their Activity Feed. This got me intrigued clicks to my website, some converted to email subscribers, and then some converted to buyers.
It was a lot of work on my end for a small amount of clicks, but it was easy enough to do in idle time, and it helped me build some momentum!
I'm gonna soon start doing social media but hopefully I can get some pictures taken before I follow anyone.
I see that you are using Shopify. Excellent choice. I also operate a shopify store (https://store.socialinertia.com/)
Shopify has some integrations available for Ebay and Amazon. It'll push your product details there, sync back inventory changes, and pull orders into shopify for shipping. It's pretty slick.
You may not have been considering those sales channels, but it made all the difference for me. Only about 5% of my order volume comes in through shopify directly, the rest from Amazon and Ebay. Let me know if you want some more guidance on tackling those platforms.
So it's a naming gimic on coffee you think techis will like?
Is it mostly for a gag gift?
What pushes the customer button to try a new coffee from an online vendor and what does he need to know to make such a decision?
And where do these guys hang out normally?..
As far as the name goes - it's something I thought of that I think relates to me - both from an engineering standpoint and coffee as well (we can compile coffees from different regions and call it a "blend").
My goal for a target audience is tech startups who buy coffee for their office. The way I'm trying to achieve that is by marketing towards developers and technologists that work at these places.
Simpler put, seperate the actors, the coffee drinkers and the coffee buyers, you should satisfy both but in different ways..
Blend not a build? 🤭
Your current site offers seems for an end user, quantities and such...
If you wanna target offices you should have bulk pricing and such
And should probably just spam targets with free samples either by mail or sponsor tech events with it... (Have marketing materials when you do either, like with free samples for the office they should know pricing, terms, deliveries, timing, frequencies, estimation on how much they would need, a subscription option)
The last thing a task for ordering office coffee entitles is looking for a cool sounding package no one would see. (It's commonly transfered into other containers) and usually entitles getting a safe option that the least people would hate (rather than a few people would love)
I like your homepage a lot! Would like more info up front about how your coffee is the best for writers, developers, etc :) unfortunately, getting early stage traffic onto an independent e-commerce site is still a mystery to me because my only scaleable options have been advertising on social/search engines (expensive!) and SEO (slow). Besides working on thegoodstartup.com, I launched tanningbikinis.com and am trying out just organic Instagram growth for brand exposure, but we'll see how that goes :/
Yeah, I'm planning to do some PPC stuff soonish but would rather get organic traffic before I try anything paid.
Thanks for your feedback
Kinda hard to provide feedback without knowing what you're selling. Do you have a target audience, target market, competitor analysis and basic marketing plan?
Hey,
I've updated the original post with more details. Thank you!
What are you selling?
Who is the perfect customer?
Why should one buy from you?
Hi,
Sorry for the sparse information I've given.
I updated the original post now to include some more info. Thanks! :)
Cold emailing has worked great for me :)
Some tips that might sound obvious:
Good luck