
One of first steps has been to create and publish a manifesto of our beliefs: https://medium.com/@jespervega/periodical-the-manifesto-2ffba37084aa?source=friends_link&sk=76998401f202040d015201b82d84c139
I believe a manifesto can be a good way to tell the world about a coming product or a start up project. Sometimes it's not possible to show a product, so at least offering an idea about your values and your approach to the problem you want to solve, could be a good way to connect with possible partners and other people interested.