Hi,
This is the first submission in what is hopefully a long-running series that I'll be writing here on indiehackers. I'll start with a little introduction on what this will be.
3 days ago I launched my first SaaS business. I've decided to write about my experiences as a solo-founder in which I share everything about the new business - my thoughts, revenue numbers, costs and plans for the future.
I'll include a profit/loss calculation in each post. I'll convert all values to USD as most of my costs are in USD
I'm starting on day 2 because I've just this morning gotten permission to write posts here, so I'll include day 1 also. I might not update every day, as I'm moving into exam period for my studies, but will update whenever anything significant happens
Introduction:
The business I started is called MyChoreTracker. It's a B2C SaaS that aims to solve the problem that families have where people fight over who actually does the most around the house.
In my household these fights have been frequent, and one day I decided to just make an app to track it.
Users have a netflix-style subscription where only one family member needs to pay, and every person has a sub account that they select. Current features are that users can add chores they do, see a leaderboard of who has spent the most time doing chores, and see a chronological list of both their own chores and the families chores.
Now that the introduction's out of the way, on to day 1.
For the first day, I finalised all my commits, and published the app to my website.
I thought about pricing and decided on $10 AUD per month. I enlisted my mother as my first loyal customer, so that was one out of the way.
I made a post on r/startups, r/IMadeThis and r/startups_promotion to try and get some initial traction. I had the idea in my head that everybody would love my site and I would snowball into profitability in no time. I was wildly over-optimistic.
I did get a nice comment on r/startups_promotion which really encouraged me, but very little traffic and two sign-ups, however both abandoned cart.
I also did a launch on product hunt, with a 35% lifetime discount code, but this similarly did not drum up any users.
These are good signs, but it was depressing to see a lack of initial success.
I'll end day 1 with a profit/loss calculation (monthly)
Server hosting: ($18.38)
Domain: ($0.76)
Email: ($4.08)
Subscriptions (1): $6.52
Total: loss of $16.70 per month
Day 2:
On day 2 I realised that the reddit and PH traffic was starting to dry up, and I decided to try some content marketing.
I set up a quick and dirty wordpress blog hosted on domain/blog and wrote my first blog. It was titled "Three ways to get your husband to do his share of work around the house"
I've heard many stories of frustrated housewives so I thought my product would be genuinely useful to them. I posted this blog to r/workingmothers and then left to go on a date with my partner.
I checked reddit and analytics before bed, and saw hate comments blowing up my reddit account and very little traction on analytics. I got very depressed and went to bed honestly considering tabling the project entirely.
I found it extremely hurtful to see hate comments when I was trying to get people to look at something that had taken me several months of development work.
Day 2 ended on a very depressing note, but it's not all bad. I checked my analytics in the morning to find the reddit post had blown up. It had driven 33 clicks to my site, which was huge compared to what I had gotten previously. It showed me that whilst there was that one person who decided to send hate my way there are people who do genuinely have this issue, and I'm more determined than ever.
I made another blog post, and posted it to a subreddit that didn't have no promotion in the sidebar. I also posted it to a site called Flipboard, which appears to be much more promotion friendly.
Additionally, every time i've checked my realtime analytics there's been at least one person on the site at any given time. I'm feeling a lot better about the potential of this business
I'll end this post with a day 2 profit/loss calculation and a screenshot of my analytics, which can be found at the top of this post.
Server hosting: ($18.38)
Domain: ($0.76)
Email: ($4.08)
Subscriptions (1): $6.52
Total: loss of $16.70 per month
If anyone's got any tips for places to post blogs where it's accepted by the community, please leave a comment!!
Do you offer any free trial/tier?
I think a product like this will be a very hard sell especially without trying it out first imho
I've been offering a 7 day free trial, with card capture though which seems to be scaring people off. I'm waiting until I get 200 people through the funnel (sign ups, not paying customers) until I make any decisions about free tiers so I can get a good sense of conversion rate. A no-card free trial is definitely something I'm considering though, should be in about a month or so as I've currently had 6 sign ups
I can relate to the problem, so that's a good thing. Two comments: you website is very basic, one pager, doesnt't really show or explain how it works. Maybe some screenshots of the dashboard? It also says nothing about pricing, which always makes me suspicious.
And maybe test a different more emotional slogan on "more harmony in the household, less discussions about chores".
Just my two cents.
Good luck!
Thanks for those tips! I'll add some screenshots and a pricing page tomorrow morning. Also, had a look at the landing page for your site, beautiful stuff!
Not discouraging you, I think the thing I can suggest is to be consistent at it. Don't loose hope in few days. Run it for 30 days at least, to find the traction. You are already doing a good job of posting it on places (and I took some notes from your article), just don't think you are done promoting. Just keep drumming for many days. Checkout Kat Mañalac's video on launching again and again (just google : "Kat Mañalac — How to Launch Again and Again " , as I can't post links here)
Oh absolutely, it's all about incremental growth - i'll check it out!
Good well bro. Feel pleasure :)
It's nice to hear that after some bad moments you are motivated and keep going!
whats your niche?
My niche is people who argue a lot with their families about household tasks, it's proving difficult to target though haha