State of AI in Sales & Marketing 2024

I'm performing some research here at Mythmaker to better understand a problem I bet many of us have — measuring the actual impact of all these AI solutions in sales and marketing — and would love your input!

The Problem:

→ 67% of companies have AI in their sales stack
→ Only 23% can confidently measure the ROI
→ Traditional metrics are missing up to 40% of AI's real impact

What You Get:
→ Free personalized benchmark report compared to your peers
→ Early access to full research findings & potential spotlight features
→ Potential spotlight features to share what's working (and what's not)

Quick Facts:
→ 5-10 minute survey
→ Focused on practical experiences
→ All responses confidential

Here is the survey link:
https://airtable.com/app1BMZNW6aXuyVB6/pag4L99tftax4jkpZ/form

I'll be happy to answer any questions, and I'll share key findings here first when the research wraps up. Happy to jump on a call if anyone wants to dive deeper into this topic!

P.S. If you know other founders/builders/marketers wrestling with AI measurement, feel free to share the link!