State of Growth 2021 - Report

Hey, IndieHackers.

Do you know the State of Growth Report? It's an annual report produced by the GrowthHackers community that collects insights of over 2k growth practitioners all around the world.

For this year, we've done an interactive dashboard that you can filter based on your interests and get insights on team structure, success rate, strategy definition plus a series of information that you can play with to figure out what works best for you!

Here are 3 key takeaways from the survey:

💡 The most common challenge growth teams worldwide of all sizes face is managing the growth hacking process (51%). The growth hacking process is an ongoing loop (Ideas- Prioritize - Test - Analyze).

💡 Once you start getting into a groove with the process, it all comes down to the same concept of running high-tempo and small-scale experiments across the customer journey, assuming the resources are made available to do so. For this survey, we found out that 22.7% of teams are launching more than 10 experiments per month.

💡Logistic regression analysis showed that there is a positive effect (on the overall goal achievement of companies caused by, among other factors, focusing on the retention lever of growth, having people with data science on the team, and having a Northstar metric set up.

The full report is available at GrowthHackers' site. Visit our homepage and get access to the complete analysis and additional resources.

Cheers,