Status: First month and 1000 user far launching Struso #nocode business software platform
So we launched struso.com early this month.
We decided to go for a generous freemium model, "Free up to 10 users" the reason ? We need users , user feedback is the most valuable.
What went well ?
We launched , the platform is mostly stable (some issues sometimes with realtime collaboration functionality)
We sent every user a "Message from the founder" with request for feedback and we got some nice feature requests and some enthusiastic feedback "We love it"
How many ? about 10 ? so thats 1% of the users.
So how did we get our first 1000 users ? Lets be open here , we acquired 80% of them with a google ads campaign , A simple one , low cost. it give stable traffic to monitor and see how they use your tool. We actually generated about 1800 users but only 1060 validated their account with email.
A big help was the "Sign up with google" feature to get the validated account rate up. We are currently hitting 70% validation rate.
How do we monitor usage ?
Google analytics events and session recording software. The last one is especially interesting because you can see the bugs people encounter and the misconceptions they have on how they use your tool. Your customer is always right , if he does wrong things its because your UI is giving the wrong clues.
What went bad ?
We knew our MVP was missing important features and a lot of users are clearly missing them. Retention is a big issue in the early days , we expected that, so the first thing to do is try to keep people engaged and coming back. You first need regular users before you can start upselling them with payed features or plans.
This will be our focus for next month:
- build new features
- build retention mechanisms (like event notification emails to draw users back in)
- sending out the "New features this month" newsletter
- Fixing bugs
please follow us on twitter @struso_com or @filvdg
or leave us a comment here if you have any questions
