We started doing some research on marketing personalization and decided to make a nifty infographic.
A couple of cool takeaways:
Personalized marketing can bump revenue by 20%
Emails that include a first name have higher open rates.
Millennials are willing to give up more data to receive relevant offerings.
https://www.rawshorts.com/blog/infographic-future-marketing-personalization/
p.s. there's also a Slideshare version (included in the post)