In a crowded market where many companies offer similar products and services, capitalizing on your competitors’ shortcomings can help you find customers eager for a better experience.
There are many ways to find your competitor's users:
- One way is to look out for reviews their customers have left them on sites like Capterra.
Create comparison landing pages that can rank on competitor's keywords.
Eg. Review of Competitor X, You vs. Competitor X
Quora: Answer the most relevant questions in the decision-making stage.
BuilWith: Locate all the companies that have implemented your competitors' software on their websites.