Step by step process to see if you have Product-Market Fit for a SaaS

Phase 1: week-1 (Onboarding)

-Analyse existing funnels and deep dive into the vision, the mission, and who your Ideal Customer Profile is
-Create and understand the current marketing tech stack
-Start working on an action plan for funnel optimization

Phase 2: week-2 to week-5 (lead gen)

-Automate the lead generation for the sales team
-Automate reporting to have a clear dashboard with all necessary KPIs

Phase 3: week-6 to week-8 (Inbound)

-Work on inbound qualification and lead scoring to spot the biggest opportunities (increase the conversion rate from signup to paid)
-Think about a strategy for all the leads that don’t convert after their free trial

Phase 4 : week-8 to week-12 (Retention)

-Analyse the actual churn process and find ways to reduce the churn rate

Phase 5: week-12 to week-16 (Upsell)

-Find and define a process to upsell your existing customers/users
-Automate the lead generation for your projects