Sticky Menus: Why They Do More Good than Harm on Your Site

Menus are an important part of user experience. Website visitors need to find what they’re looking for in 3 clicks or they bounce. Here come sticky menus. Let’s see what sticky menus are and if they make virtual navigation more successful.

Sticky menus remain visible on the page, even when the user scrolls down. This kind of menu has many supporters, thanks to its ease of use — users don’t have to scroll back up to the menu, thus potentially increasing conversions. Others say that this type of menu disrupts the navigation experience and clutters the screen. Given the mixed opinions, let’s see when a sticky menu can be a good idea. This type of menu is particularly useful when the landing page is very long to scroll. A call to action always in sight may lead to more clicks. It also encourages the user to scroll through the entire page.

Not sure what to do? What applies to other websites may not apply to yours, so the best thing to do is to test it. Find baseline data in Google Analytics, get an A/B testing tool like Convert and see for yourself what your visitors prefer.

Read it here: https://utm.io/uIt6