There’s not long left to prepare for Black Friday, are you still on the fence about running a sale this year?
Sure, it might attract people who are just looking for the cheapest deal or annoy your loyal customers.
However, Black Friday done right is not just about slashing down prices.
Last year Llama Life offered a deal, but only for the first year of the annual plan. Result? 95% of the takers were already part of the community and no worries about churn for a whole year.

Or maybe you want to nudge free users into a paid plan like Appsumo Originals did:

Want something clever? Okay, no sale this year, but a chance to gift a subscription to someone else:

P.S. You can find these email examples and 20 more in the new SaaSEmails section dedicated to Black Friday and Cyber Monday.