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9 Comments

Stop Asking Me to "Sign Up"

  1. 6

    good point, makes sense, but since we're talking about usability....consider this. I follow your link, get to your site, read the headline, start scrolling and on the side the email newsletter sign up pops up. at this point, I have not yet gotten enough information of your article, your page, say trust, to drop my email. to ask for the email at the end of the article is fine. but I would turn off the side pop up. I assume the sign up rate for this pop up is very low.

  2. 3

    We don't :)

    You can try our product without ever signing up.

    1. 1

      Yes exactly, this should be the new norm. Let users touch your product if you know it is worth more than what you are charging.

    2. 1

      Hey, this is interesting and something I am considering with one of my projects. I'm working on a demo for it that just requires an email address (for keeping track of a session variable needed for the app to work), but am thinking more and more that visitors to the site don't need to go through a registration process, at least to start. That would let me "transition" the demo I'm finishing up to being the actual product interface. The product is basically Tinder for art with an AI backend - artists would still need to sign up, but visitors viewing art could just enter their email address and start.

      How have you seen folks move from no registrations to trials/paid? How does this compare to other projects you have worked on in the past.

  3. 1

    My startup makes this mistake. I'll give it a try changing the wording. Thanks for posting!

  4. 1

    Never thought about that before. Just updated my site :)

  5. 1

    Good advice! I just updated the language on my site.

  6. 9

    This comment was deleted a year ago.

    1. 1

      The old switcheroo as they call it. It's what happens when an engineer turns into a marketer haha.

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