Stop chasing traffic and start chasing buyers

The "talk to churned users" part is so underrated. When we were building our SaaS, we spent weeks guessing why people left. Then we just started asking and it was painfully obvious stuff we could've fixed in days.

Also love that you're not treating PH as some golden ticket. I've seen so many founders blow all their energy on a launch day hoping it solves distribution forever, when really it's just a spike. Building a repeatable system like you described here is way harder but actually compounds.

buyers first is the move. traffic without intent just inflates analytics screenshots. i like tracking one metric here: % of convos that turn into a real trial within 7 days.

whats the best platform to really ask users, "hey what problem do you need solving"? to then which the conversation will start.

This really resonates.

What stood out to me is that content isn’t discovery, it’s documentation. Once you’ve had enough 1:1 conversations with people who are already in pain, the posts almost write themselves.

Traffic can feel like progress, but buyers remove ambiguity fast.

This aligns very closely with what I see in AI home health software, actually. Agencies are not asking for more content or more tools. They are asking specific questions like how to speed up OASIS documentation without risking compliance, how to reduce QA rework, or what AI can realistically support billing without breaking claims.

Those conversations are already happening in forums, peer groups, and support tickets. When you engage there, product direction becomes clear. The language, workflows, and even pricing start to reflect real demand instead of assumptions.

Traffic metrics can look encouraging, but direct conversations reveal what buyers are actually willing to pay for. That distinction matters even more in regulated industries where adoption depends on solving a concrete operational problem.

Hey! This looks really cool.

I’m curious:

• How are you balancing user quality vs noise (e.g., low-value posts)?

• Do you use any automated signals to rank or recommend content to users?

I’m building an AI SaaS focused on workflow automation, so I’d love to hear how you’re thinking about content signal quality over time!

This resonates a lot. I made the same mistake early on—chasing reach instead of talking to people with an active problem.

Once you hear the same objections and questions in 1:1 conversations, copy and content almost write themselves. Traffic feels good, but buyers give clarity.

This framing really clicked for me — especially the idea that content is a distribution layer, not a discovery tool.

I think a lot of founders (myself included) default to posting because it feels like progress, even though it avoids the uncomfortable part: direct conversations where people can say “no” or explain why they don’t care.

The “repeated questions → posts” loop is a great mental model. It turns content from guessing into documentation of what already converts.

Curious — when you were early, did you find certain types of questions consistently led to buyers vs. just polite feedback?

The bit about turning repeated questions into posts is something I don't see enough founders do. Most people try to come up with "content ideas" from scratch when the best material is literally sitting in their DMs and support threads.

I've been doing something similar with dev tools — the features that get the most traction are almost always the ones users asked for repeatedly, not the ones I thought were clever. Same principle applies to content.

Curious about the $470 MRR — what's your churn looking like? With Reddit outreach you're presumably getting people at the moment of intent, which should mean lower churn than content-driven signups. Have you seen that play out?

This hit home.

Chasing buyers forces you to understand intent, not vanity metrics — which is harder but way more effective.

Joined indie hackers this week with my product, i want to know which platform are best to get first users and lead?
i just get fed up calling my friends and family users of my product

Hi,

I’m Dinaagaren, a solo founder.

I recently built GiniGigs, a mobile-first freelancing app designed to make hiring fast and simple.

What it does:

* Hire freelancers in ~60 seconds

* No proposals — just chat → hire → pay

* Pre-vetted international freelancers

* Built for quick, real-time hiring

Current traction:

* 10,000+ app downloads

* 60 freelancers onboarded

* 4.8★ app rating

* Zero marketing spend so far

Tech stack: Flutter, Node.js, MongoDB

Challenge:

I now have freelancers on the platform, but growing the client side (people posting jobs) is the hard part.

I’d really appreciate feedback from founders or builders here:

What would you focus on next to attract more clients?

App: https://shorturl.at/cRu9m

https://shorturl.at/pM7l3

Thanks for reading 🙏

Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.

Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.

If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.

It’s free to start and super simple to set up.

Website:

pulseofreddit.com