Stop letting AI talk to your customers: SupportRetriever keeps it human

I never really felt like I was “doing customer support”. The phrase itself feels cold and corporate. But when I started building Bits (app for standup comedians), I knew my users needed a direct line to me when something broke or when they wanted something new.

Some of the best features in Bits exist only because one or more users took the time to email me and say, “I need this.” I would never have known otherwise.

Every time a customer email landed in my inbox, I felt a bit nervous. I was sure I had messed something up. But every time, I ended up happy that a real human cared enough about what I was building to write to me. So I answered as quickly and honestly as I could and tried to make them genuinely happy. Bits would not be what it is today without that personal connection.

That is exactly why I built SupportRetriever.com, a free customer support tool for solopreneurs who actually want to talk to their customers.

I knew I did not want AI to “do support” for me. It feels disrespectful to anyone who takes time to explain a problem or a request and then gets a cold, human-like template back. You lose the connection. You lose the insight. And yes, over time, you lose customers who feel they were not really heard.

AI will be part of SupportRetriever in the future, but only in a way that makes you better, not in a way that replaces you. It should take what you want to say, then polish it, speed it up, and make it clearer, so your customers still feel a real human supported them.

If you do not want to invest time in your customers, please do not use SupportRetriever. It is not for you. Use ChatGPT, Gemini, or any of the other automation tools out there.

But if you respect your customers and care about what comes out of real conversations, SupportRetriever is here for you, for free.

Keep on building,
Amitay :)