Stop relying on PR to forecast your ad-tech MRR. Watch the boardroom instead

Building an ad-tech SaaS or relying on programmatic revenue right now feels like a rollercoaster. The broader market is sending mixed signals about software multiples, and it is honestly hard to tell if the current ad-spend environment is a temporary blip or a systemic shift.

Instead of listening to analysts who always seem biased, I usually look at the people building the biggest platforms. For instance, tracking the TTD insider purchase activity provides a surprisingly clear read on the sector's actual health. When the founders and executives of a dominant player like The Trade Desk are either loading up on shares or quietly stepping back, it gives us a much better macro indicator for our own MRR projections than any public PR statement.

How are you guys forecasting your ad-dependent revenue this quarter? Are we seeing a real recovery, or just algorithmic noise?