Strategies to organize go-to-market efforts?
Hello IH!
We launched recently and just introduced a free tier of our customer journey analytics platform to make it more accessible and attract early adopters.
To promote this pricing change, we're not only reaching out to old users (who used our app but then ended their trial) but also promoting it on new websites like IH. Understandably, however, this could become cumbersome as we're often stuck between attracting net new vs re-engaging existing/old customers.
What tools/templates have you used to organize your GTM effort? Any suggestions would be much appreciated.
I think you should only do one thing at a time.
I am not sure if you have set a clear goal in terms of numbers, budgets, and timeline. These are a must otherwise there is no end to it.
The book Traction by Gabriel and Justin addresses the very same question, and they suggest a Bullseye framework to structure the GTM effort.
Thank you! Yes, our goal for this month is to get five users. So, we're doing anything and everything to get to that number. I'll definitely check that out, thank you!
First of all: I'm not an expert in the field but the product looks awesome.
Not sure if you are looking for solutions on the organization of the GTM itself, or general ideas?
If the later, you could organize a webinar or online event with a case study/live demo and then use it to show the features of the the paid versions - so people would get access to the free version but knowing that there's a much better version out there they will likely convert.
Thanks so much for your suggestion! It's the former actually.
As of now, we're trying to do so much at once (posting in IH/PH type platforms, reaching out to past customers, etc) in an effort to gain early adopters that it's going to be difficult to look at this in a systematic manner at the end of the month.
Thanks for your suggestion though! I've added it to our list :-)
Awesome - sounds like you have things lined up already 😊
Post the links here in IH so we can help with promotion on social media!
Thanks so much, here's the link to our IH:
https://www.indiehackers.com/product/blue-green-analytics
Following!
Thank YOU!
Nice, great work!
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