Strategy for Finding New Users for Food Product
Hello,
I am working at a company that sells miracle berries. We are trying to launch by getting users but so far it is has been difficult to get strangers to use the product and not people that are friends and family of the employees.
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Many people are food influencers on Instagram. Could you find some niche influencers (<20k followers) in your region and try to get them to cook stuff and tell about it? "Miracle berries" sounds great, I'm sure they are loads of possibilities of cool content.
Great idea! Thank you I will try that!
Most people don't know anything about them, then even when you hear, it's a bit of "so what?", No one buy these to actually eat them so it's weird.
It's either you need to educate a market about them so people might care, but honestly why? As food they are a solution to a problem no one has.
They might be more marketable to a niche gift or experience market.
Possibly marketed / sold with items that create an experience, the tasting experience is what's special when it's combined with a thing...
It's probably a good target to wholesale and/or partner with some experience gifting / crazy fruit business like delivered tropical fruits (I mean things that aren't common..)
For chefs that do some modern high end events..
Thank you for your feedback. We are looking into selling B2B so your advice is helpful for that.