Struggling to convert. Would love some help.
Hey Guys,
We're building an app that connects people who are going through addiction with each other. Imagine Alcoholic Anonymous meets Uber - so you can get help on-demand from people who understand what you're going through.
One of the addictions we want to help people with is porn addiction. Here's our landing page which is being targeted to men in US
http://www.meetarli.com/sx-men-us
But it's not converting at a rate that I would like. Any ideas on how I can improve the page? Does the copy make sense? Do the visuals grab you?
Hi Alex,
I see that the goal is to get sign-ups in the prelaunch phase.
There is a mismatch between the CTA and the sub-headline copy for the form. The sub-headline points at getting instant help while the CTA says Join the waitlist.
People want instant access to a resource that can solve their problem. You can leverage the free audio guides to provide instant value for information.
The new CTA would look like: Join the waitlist and get free audio guide.
I know it's long but it's specific about the value and the outcome.
If you want to keep the CTA same then change the copy so that it highlights the benefit of joining the waitlist now.
The sub-headings in the Arli will help you section are not benefit oriented. Here is a framework that can help:
{ Value provided } to { avoid / solve problem }
Example:
Build connection to find support.
You can also flip it:
Find support by building real connections
The big image after this section is not informing anything about the product. Use the space on left and right to highlight the experience or the features of the app. Turn it into an infographic.
Hope this was helpful.
If you found it helpful, I would love to connect with you here and on Twitter.
@thearslankhalid Arslan - thank you so much, you're a legend! It seems so obvious now, but I didn't even think about the CTA and and sub-headline copy being misaligned. I guess that's what happens when you spend hours and hours staring at the same text! But a very big thank you for such constructive and useful feedback. Going to talk this through with the team tomorrow and make some big changes. Thanks again, such a great help!
This comment was deleted 5 years ago
@@cazfood - Michael, can't thank you enough for this. Amazing amazing feedback. Really so helpful and so detailed. Already starting to rolling out many of your suggestions across the campaign so a big big thank you. Hopefully, these changes are going to boost conversion and ultimately, help us help as many people as possible win their fight with addiction. So thank you my friend. Means a lot to the team and I.