Struggling to find early adopters for B2B SaaS
http://www.incubie.com
Hey fellow hackers, glad to have found this space as a solopreneur.. first post.
I've been working on my product, Incubie (www.incubie.com), for about a year now on the side of my full-time job.
I'm now in beta, with over 200 signups, but no weekly active companies. What I never anticipated was the difficulty in getting a business or team to buy into a concept (in beta, no less) and to adopt it into their process. People seem to generally log in, poke around, and never come back.
For those in the B2B space, how did you get your first companies on board?
I mainly aim to learn and not earn at the moment, but even giving it away for free doesn't seem enticing enough.
Appreciate the help!
Very often B2B products are started by people who noticed some problem in their previous job. They then sell that solution to their previous employer(s), because they have a personal connection.
It takes a lot of effort to onboard people on new B2B products because you have to do it at the organizational level (unless you have a product that is very easy to adopt by a single team, e.g. Slack), which requires a well defined onboarding process that you can sell.
In your case, after a casual look at your landing page, I think you're missing key messaging elements in terms of benefits and differentiation to sell people on the idea, which is usually the first step.
Since your product is tightly coupled with many functions (PM/engineering/customer support, etc.), it might be hard for people to see how to integrate it in their current workflows. That means your product will require exceptional benefits ("10x") for people to want to go through the trouble of implementing it organization-wide.
My gut feeling is that it's too "wide" a product to begin with, and you need to narrow your focus/target if you want it to be more successful.
Idk if any of this will help, lol. But hopefully it gets your brain thinking a little differently towards your growth. Good luck w/ Incubie!!