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7 Comments

Struggling to get 10 customers

I’m building FastDrop, a reptile food delivery service. And I’m struggling to get more customers. Currently I have five but I’m really trying to get more customers. Do y’all have tips on getting more customers? This is my website: www.fastdrop.io .

The process for getting a quote is send in a form submission and then I will send you a quote through SMS which if you accept let me know through email and I will send you back an invoice.

  1. 3

    What's your traffic like? And your conversion?

    The lowest-hanging fruit would probably be to DM reptile owners on Twitter and Instagram with a personalized offer.

    Do 50-100 a day, and you'll probably see some quick results.

    1. 1

      I’m taking this advice and going to increase my numbers of cold calling.

  2. 2

    I don't know anything about keeping lizards, so I apologize in advance if I'm missing anything about that market.

    It's not clear to me what makes FastDrop a "bespoke, luxury experience" or why I'd want that. The process of requesting a quote feels high-friction. I see that there are competing sites which let you browse lizard feeders in a more typical e-commerce style, where you can see in advance how much the products cost and order them directly through the website. For most things I buy, I'd much rather have that experience.

    There's some copy on the Request A Quote page that seems out of place:

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    I'm guessing this is placeholder text that came with the site theme? Either way, it's potentially confusing.

    It probably also hurts you that you can only currently deliver in two areas. It's possible that lots of potential buyers are leaving your site because they don't live in either of those places. If you have analytics set up, you may be able to see where your visitors are coming from. If you plan to expand in the future, maybe you should add a form so that those visitors can request you come to their area, and you can collect their email address as a way to reconnect with them when you do.

  3. 2

    You could invest in SEO so when people search for gecko food or something like that your site shows up. How to invest in SEO? Create content, from the very basis, "why have a reptile as a pet", "what reptiles make a good pet" to specific like "What Is The Lifespan Of A Leopard Gecko", taking care of all variants like "How many years does a Leopard Gecko live" or "How Long Do Geckos Live?". This is a long strategy, may take years to bring fruits.

    You can also do google searches for related terms, for example "how many years does a gecko live" shows https://petstuffguide.com/ among first 10 results. It seems like a small site focusing on affiliate links, You could contact then and offer some affiliation agreement.

    Another approach, you could create an app for such pet lovers, so they could take pictures of their pets, control their eating, log weight, age, skin change, I don't know. Maybe a "pet of day" photo per category that the users could submit to be displayed on the app. Then you would have constant contact with your users and a direct chanel for them to request food delivery.

  4. 1

    This is tailor made to reach out to people one on one on ReptileIG, ReptileReddit, etc. No better way to get a customer than knocking door to door on some of these communities and giving people 1st time use discounts.

    1. 1

      I’m hitting the ground with this, its how I got current customers. Someone else said reach out to 50-100 people a day. I’m going to do that. Also realized some of the quotes I give out are being sent to spam folders.

  5. 1

    Maybe you can create packs for people to purchase.
    As you have a predefined area just charge the most expensive delivery so you can guarantee a price. Makes it easier to make a purchase.

    Python Pack
    Gecko Pack
    Chameleon Pack

    What percentage of people make a purchase after you give them a quote? Where in the funnel are you losing people?

    Where do people normally purchase reptile food? How can you persuade them to use you?

    Maybe talk to some vets who deal with exotic animals and see can they refer you.

    Do you have a comparison with competitors? Are you cheaper or better quality?

    Maybe a referral bonus, 10% discount off their next order if they refer someone

    Can you do deals with exotic pets stores to sell them product at cost and for them to advertise your services?

    Give current customers a small amount of product to try with their animal. Maybe possible to upsell after they try it out.

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