Struggling with copy.
Hey all,
I have been working on a side project that, much like this forum aims to help makers get (and give) landing page feedback. (https://heeed.co/)
The MVP will be pretty basic in terms of features. However the goal throughout is to not only share feedback, but to give those who are leaving feedback a way to earn a reputation among the community, which in turn will help those requesting feedback choose whose feedback to implement first or choose when conflicting feedback happens.
The hope is also that those with higher rep, are able to show their expertise and potentially get hired through the platform, although that is past the scope of the MVP.
Anyway, long story short, I am about to launch soon and am hoping that someone can help me really nail down the copy, or mission statement. As you can see, I struggle to summarise my mission.
You are building a marketplace so it's a difficult business to be in. You do have chicken-in-egg problem. For the homepage, you need to determine who do you want to target it to? The people who are giving feedback or the ones who are receiving feedback?
For the purpose of this comment, I am assuming that you want to customize the homepage for people who are going to get feedback. Here are my suggestions:
Change "Actionable feedback on your landing page" to "Get actionable feedback on your landing page".
Change second line to something like "Stop lackluster launches. Heed connects startup founders and growth hackers with expert landing page experts. Increase your conversion rate."
I really like those changes, strange how adding "get" to the title section makes such a difference in town/direction.
I have added those in to my upcoming update! :) Thanks!
Hmmm, Maybe a bit more thought about what the end goal is and bring that forward.
End goal: Having a landing page that everyone understand and looks good.
Title:
Make your landing page better
or
Make your landing page a top performer
or
Make Your Landing Page Perform Better.
Sub:
Heeed is a community to receive and give landing page feedback.
Not exactly but on the way there.
Using fewer but better words is usually a good thing.
Yeah you are right, I think an actionable "what" in as fewer words as possible would be an improvement