Struggling with Landing Page - Help Needed - ProductPanda.io

Hey,

my 2 cents:

1. The page has a few typos: "noticable" should be "noticeable"; "Get sht done that matters" -> "Get sht that matters done". And a few others.
2. I would also work on the better hero text. Right now, you explain your idea in the "features" below, but I feel like it doesn't reflect the original hero text. It seems like you're trying to build a way to score backlog items with internal voting and order items based on that. It won't kill "endless backlog" but help make sense of it. And I feel like the problem of "not making progress" is a better one to pursue than grooming a backlog.
3. Since you're early in the process, I would put the main goal of the landing page is to capture a few people to interview about your idea. I would focus more on the problem and have CTA target that. I would hide "features" block completely.
4. If you ask me, I don't think that internal voting can help in prioritization of the backlog for the majority of companies. On the other hand, "pitching idea" or, more plainly, translating your idea to the team is a complex task, especially, for bigger and complex products where you can't rely on common knowledge of an average person. I think there might a thing there. Another common problem for backlogs: removing duplicate entries from them. Right now, my product team needs to do this manually and it is only manageable for small teams. If you have 10 people talking to customers and relying their asks through a system like that it will become a duplication hell very quickly.

Good luck!

Hey Kevin,

As your ideal user, I wouldn't necessarily know what exactly you're offering or what type of problem you're solving for me. I'm currently setting up another online business, and before I launch anything, I spend anywhere from a few days to a few weeks trying to figure out my customer segments, value proposition, key resources and a few other things. If I were you I'd take a look at building and rebuilding a lean model canvas, writing down everything. From that, is where you get most of your copy to put on your landing page your email etc. You should already have a crystallized first version of your idea before you launch anything. Before I launch any online shop, I have worked through a few lean canvases, my target customers, ad campaign setup, email triggers And remarketing all waiting to be turned on. From that it's about gathering data and tweaking.

In your case, I'm assuming you want feedback/early sign ups. Here's what I would do:
Value proposition: what few pain points does my products solve and how does it make the customers life better (productivity increase, financial savings) - CLEARLY DEFINED
Customer segments: who are my ideal customers
Behavior: what are they doing online. Searching for, browsing through
Marketing: there is a lot of ways to get feedback both paid and free. Simply going on Reddit or LinkedIn, Facebook groups as well as running targeted ads on these platforms

Here's an example of an iterative customer segment finding:
Product managers -> Product managers in SaaS companies -> Product managers in health care SaaS companies -> Product managers in health care SaaS companies with less than 100 people etc.

Good luck to you and I hope you are able to accomplish your goal

No more scope creep or exhausting death marches.
Some people might also not know what these two technical terms mean, but they might suffer from it.
I.e. some people have migraines because they have need for vision glasses (astigmatism etc) but they don't realize it until they visit a doctor. Likewise, you should be very specific with examples about what you are planning to deliver and what pain points it should fix.
Don't say things like "Headaches at work? Tools to fix common astigmatism issues in adults, proceed this way" but instead "Headaches at work? You might need a pair of glasses, here try this some here."

Hey landing page looks pretty good! In the future or if you still are looking for some designer quality feedback on your designs I'd love to help you out! I recently started a design feedback website called Pastryy, we can provide designer quality feedback on your logos, websites and mobile app designs.

You can check us out here: www.Pastryy.com

Here's a sample of our feedback as well:
https://www.notion.so/saucedesigns/Ugenly-Feedback-a7639dc9016b4aa084a2831762aed34d

Looks good. Who is it for?