Build it and they will come, right? In reality, marketing is a necessity to acquire customers even for the most fitting product.
But you only love the building part, should you outsource the marketing aspect? It's tricky, because the incentives must be aligned (paying an hourly marketeer or in proportion to clicks on adverts won't do it).
What about the other direction? Customer feedback should be acquired, categorized and used to improve the product. If you only want to build, you need a marketing-focused co-founder.
Let's see whether I (techie turned marketeer) can help you with that. I have the vague idea of providing "Marketing co-founder as a Service". So tell me about your project and your marketing issues and let's see how I can help.
Short survey: https://vericure.de
This comment was deleted 5 years ago