Struggling with slow growth? Here's how Cold Emailing can help ✅

If you struggle to speak to your user/customers, you are on the right page.

I will be sharing actionable tips to use cold emails better than your competitors and to get you out of this painful "against the wind sailing" phase.

This phase is not easy, but it doesn't mean you can't get out of it.

Let's start with some context first ⬇️

Cold emails are extremely useful as an outbound channel:

✅ You can get in touch with anyone
✅ You can scale them (vs cold calling)
✅ The investment is low compared to ads
✅ You can get results very quickly

In fact it's not a matter of whether they work , rather how to make them work.

Most founders, marketers and sales do it wrong:
❌ Copy pasting the same message
❌ Writing a lengthy generic message
❌ Can't resist the temptation to say everything about their product
❌ Focus on them, not the prospect
❌ Don't follow up

From sending over 100K cold emails and making a business out of it (www.thescalelab.com 700K ARR), there's a lot we figured out.

So here are the 3 essentials.

FIND THE RIGHT PEOPLE

Sounds so obvious right. But let me show you how not obvious it is.

You should treat your targeting like a Michelin restaurant chef treats ingredients.

❌ You don't use just "olive oil".

✅ You use Extra virgin olive oil, made of Picual olive, grown in south Sicily, from family owned farms run with 10 people maximum

Your ouput is a function of your input.

So treat your targeting fairly. Have precision to weed out the lesser quality.

My best advice is to use LinkedIn Sales Navigator for advanced filtering options.

Your every day sales shop on LinkedIn because it's free.

Top performers shop on Sales Navigator because they can find better leads.

💡 Golden tip: To easily export leads from LinkedIn Sales Navigator with their professional emails, use this tool:
=> scalelist.com

PERSONALIZATION

It's all about standing out from the crowd.

If you cold-email someone, you can be sure you're not the first one to do so.

You will not only compete with others, but also with any kind of notification they receive: texts, calls, instagram, facebook messenger, twitter, linkedin etc...

The key is to:

1/ leverage creative subject lines (see in templates below)

2/ "icebreakers" on your first lines (because that's also what appears on someone's inbox or phone notification before even opening the email)

=> the goal is to talk about the prospect before you talk about yourself.

Everyone starts with the standard: "Hello X, my name is Y and I do Z".

I suggest to only talk about yourself when you first acknowledge the prospect with something specific to them.

Spend time crafting those icebreakers manually. Just a one liner about them.

Example, go to their website and check what they offer to say:
"From Service 1 to Service 2, you've got the X industry nicely covered"

You can also use this tool to generate icebreakers on your prospects:
www.smartwriter.ai

The talking ratio should be 80% about the prospects 20% about you - with the first sentences always being about them.

💡Resist the urge to pitch. Connect first. Pitching will come later, if you don't force it onto someone.

AUTOMATION

If you send each email 1 by 1 and copy paste the text. Please stop now. RIGHT NOW.

❌ You're wasting your time
❌ We're in 2023...
❌ You're likely not tracking open & reply rates so have no idea what campaign is or isn't working.

There are far more productive ways to do so.

It's called Email Automation.

There are many tools out there but to simplify I'm just putting in 1 tool:
lemlist.com

Now over to you with this.

If you'd like to get some free template ideas for Subject Lines and body, feel free to get them from www.thescalelab.com/templates

Happy cold emailing 🚀