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3 Comments

Stuck At $230/mo After 3 Months...Any Advice?

Background

I wanted to make long-form articles without having to spend a bunch of time actually writing the articles. I tried stuff like Jasper / Copy.ai and other AI tools to generate long-form articles but none were satisfactory.

So I made a SaaS that solves my own problem of wanting to generate blog content, without having to spend a ton of time writing out each blog post.

Target Market

Not sure if I'm thinking of this properly, but my target market is basically 1 of 2 avatars:

  1. SEO agencies, or
  2. Prolific blogs.

What I've Tried

Here's some strategies I've tried.

  • Listing my SaaS on all the SaaS directories I could find.
  • Shilling on Reddit (converts, but hard to scale since it's like 1-2 new customers every couple weeks).
  • Twitter ads (very expensive, low ROAS).
  • Cold DM'ing Fiverr folks (most contractors aren't enterprising and take great pride in writing from scratch, so none convert -- also account gets banned within 24 hours of first message so it's a very hard thing to keep doing).

Problems

The main problems I'm running into nowadays are twofold:

  1. Many competitors: seemingly every other day another website pops up that does the exact same thing as mine does. So I'm trying to think of ways to make my product more unique and provide more value.
  2. Not sure how to find consistent bloggers / agencies. Cold-emailing? LinkedIn? What are the places where people who write frequently hang out?

I say "consistent" bloggers because I've had customers that write maybe 6 or so articles with my AI and then post it on their blog (I stalk them via their @domain.com signup) but then they just stop posting blogs in general and so have no need for my tool. And thus they churn.

Any Ideas?

Not sure if anyone here writes blogs consistently and have things that are missing in current AI tools that is a blind spot for me.

Likewise, would love any suggestions on how to target my avatars (SEO agencies / consistent bloggers). My ideal is just organic targeting, and then once I hit $1K MRR turn on the ads.

on October 3, 2022
  1. 1

    You're in a crowded space and your website doesn't immediately show the value that you bring compared to the competitors. Also, your website UI feels a bit outdated, it could use a nice makeover.
    You can try:

    • Showing a comparison between your service, Jasper, Copy.ai, etc.
    • Testimonials
    • Reach out to bloggers and ask them to use your tool for free and just include a link in the bottom of their article saying "written with the help of XYZ"

    Those initial few customers are always the hardest. Keep up the good work :)

    1. 1

      Hey added a comparison table + video demo on lander, lmk what you think:
      https://www.wraithscribe.com/

      1. 1

        Much better! I would still advise you to bring on someone with UX and marketing experience. Seems like your product is great, but just needs that initial traction to start.