Substrata’s Sales Tool Is Taking Sales Teams To The Next Level

Communication plays an integral role in sales processes. From establishing rapport to pushing a deal forward, the interaction between a prospect and a dealmaker makes or breaks a potential sale. Traditional business models heavily rely on transcript-dependent conversations where it’s all about the explicit manner of showcasing selling points. But as digitalization moves forward, more and more companies have observed that the key to closing a deal goes beyond what’s on the surface.

The area that’s often neglected is the prospect’s behavior. While one can speak in a certain context, the subtext suggests otherwise, hindering dealmakers to provide necessary actions that would increase conversion rates. Factors like emotions, dispositions, perspectives, social status, power dynamics, and interpersonal conflicts are critical in negotiations, yet sales teams don’t have the advanced and modern tools to bridge that gap.

One tech startup aims to revolutionize sales with its cutting-edge tool and advanced technological capabilities: SubStrata.

SubStrata is the first and only enterprise that leverages Social Signal Processing (SSP) technology to assess the dynamics that occur in negotiations and dealmaking and provide actionable insights. This tool performs an in-depth analysis of non-verbal social cues which includes body language and voice, covering deep learning, natural language processing, social science, psychology, linguistics, and cognitive science.

Outperforming Transcript-Dependent Conversation Intelligence Models

SubStrata’s main goal is to fill the void of transcript-dependent conversation intelligence models. Simply put, it reads between the lines. More often than not, the most critical information necessary to close a deal is often left unsaid. Due to past one-dimensional practices, sales teams are bound to conduct tedious follow-ups, ask further questions, get down to the nitty-gritty details, and then analyze the manually collected data to perform appropriate solutions. This has been widely embraced in B2B sales for the longest time, and sales teams simply had to navigate their way through it. However, it’s time-consuming, counterproductive, and often yields poor outputs. This is where SubStrata comes into the picture. With their capacity to combine computer science, social science, and behavioral psychology, they can dig deep and decipher human nonverbal communication tendencies.

How Does SubStrata Work?

SubStrata employs deep models to collect thousands of multimodal data based on textual exchanges and textual paralanguage. Then, a state-of-the-art context engine gathers and analyzes these data for interpretation. What’s more, an innovative textless NLP architecture interprets the prosodic elements of vocalic social signals to uncover nuances, sentiments, and implied language. Insights will be provided to dealmakers in real-time, allowing them to gear up for their next move in assuring that the negotiation will be executed with efficiency and timeliness.

Furthermore, it’s easily merged into different communication platforms like Zoom, GSuite, and Teams, allowing for a spotless integration of your existing workflows.

The B2B Sales Email Communication Genius

“Q” is SubStrata’s cutting-edge email solution for B2B sales. Trained on millions of data points, it gathers and analyzes data, then suggests action on the next best step that will help sales teams further push a deal forward, increasing their chances of a successful sale. This includes advising on the right level of authority and competence to eradicate the prospect’s skepticism.

One fascinating feature that Q provides is its simulator, which allows sales teams to simulate their next move to see whether they conveyed the right signals to close a deal. In other words, they can do as much trial-and-error as they can until they get it right. Moreover, Q also provides a performance overview for sales teams to analyze their communication patterns, allowing them to see which areas need improvement and to adjust for better results in the future.

As far as sales tools go, SubStrata leads the pack as one of the key players in B2B, solidifying its mark as a game changer in the industry.