Success Story: How Dodo company launched new campaign with "Tails" game and helped animal shelter?
Are you familiar with Tamagotchi 🐶 🐱 , the iconic virtual pet game that took the world by storm in the early 2000s? InAppStory and Dodo Brands have collaborated once again to create their own version of the game called "Tails" 🐾 as part of a marketing campaign called "Comfort Zone" to promote comfort and relaxation.
The "Tails" game provides users with a virtual pet they must care for and nurture. Users can feed 🧀 and play 🎾 with their pets, and even decorate their virtual rooms with furniture and toys. For each feeding, Dodo Brands donates 1 ruble to the Kotodetki foundation, a charity that helps provide shelter, food, and care to homeless animals.
Discover the challenges the Dodo team faced and how they managed to balance the tone of voice and promotional mechanics and learn how the campaign created a pleasant and memorable experience for customers.
