Wondering if anyone can share their experience with selling via cold outreach using email or LinkedIn or something similar.
Have people found this to be a successful channel? What tips do you have for cold email?
I have been focusing on cold outreach to recruit beta users for my app. We've gotten a little bit of response via this channel, but its definitely been a low response rate. However this seems to be the norm with cold email (I just read a blog post suggesting average response rate for link-building emails is 8%).
I guess I'm really trying to figure out is how to know if this channel is "working" and should be scaled up vs. whether to abandon it to focus on other channels.