Syncresis - Thought leadership and content marketing strategy

My 3 main suggestions.

1. Kill the slide-ins
Slide-ins are ok for pop-up or similar stuff. But the basic content of your page has to be immediate to read.
Those double slide-ins (headline and background), make the design look cheap and old. Plus they reduce the readability of your headline and navigation which are the first point of focus for a new visitor.

2. What problem do you target?
What pain of the customers will you eliminate in exchange for money?
The three slide-in headlines are quite vague.

Did you consider to start with a question like: "Are you tired of PROBLEM X?"

After that the whole message will become much more clear.

3. Where's the CTA?
What do you expect from the reader? I don't see a super evident CTA above the fold nor at the bottom.

If I want to work with you, what's the next step?

At the very least invite people to subscribe to a mailing list.

Let me know if this makes sense for you.

Hi,

Some suggestions:

1. Remove the slider.
2. Use one solid headline that highlights the main value addition.
3. Use a CTA in the navbar and in the hero section.
4. Do not show the services until you have highlighted the pain points of the customers. Create a need and then propose a solution.
5. All the images have no connection to the services you provide. Find good images or illustrations that resonate with the message you want to convey.
6. The testimonial section background image gets all the attention and testimonials just feel like another paragraph of text. Bring focus to testimonials.

Hope this helps, have a great new year start!

I agree with all of Samuele's points. In particular, the three headlines are far too vague. You've got seconds to pique's someones interest and if there's not a clearer indication of what you're offering people are likely to leave.

I like the image background, but you might want to underlay a partly transparent box under the text to make it more readable. And agree that it doesn't need to slide.

Aside I think you've got a solid layout and content. Where are you planning to market this?