https://codestory.co/podcast/bonus-keren-fanan-myop/
Keren and her co-founders felt similar pains in the industry, all from different angles. No matter how good their ideas were, no matter the initiative, there is always a long process in software dev to bring it to life. This was especially true for non technical founders. They wanted a way to bring their ideas straight to production, without having to wait on the full life cycle.