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Talk to users. As soon as possible. I made highlights in my Mom Test copy, check it out below.

I highly recommend reading The Mom Test. Actually it's a must if you want to build anything successful. What I found to work the best for me, is going through the whole book throughout a weekend (on a Sunday actually). Then read the highlights a week later and come back to them as often as you like.

I highlighted the most important parts in the book, anyone can download it from here. https://drive.google.com/file/d/12FCqBmWPaZlCr07geKwWBBIydER9BSLT/view?usp=sharing

I used the following colour code:
Yellow highlight = “key insight specific to the chapter”
Green highlight = “specific, Mom Test-proof questions”
Red highlight = “general, high level insights, core implications”
Blue highlight = “sales related insights”

I hope this helps you folks!

posted to Icon for group Ideas and Validation
Ideas and Validation
on October 26, 2021
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