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Talking to customers is a shortcut, not cheating.

A large part of the S4F course is listening to founders explain what they're stuck on...

... and then reminding them that their audience/customers would happily tell them the solution (and are just an email/phone call away). 💁‍♂️

I think part of this is due to the 1st generation of 'popular' bootstrappers not wanting to talk to people (generalisation), and coming up with all sorts of 'clever' workarounds to avoid having to do so.

Today's founders see this & don't realise 'just asking' is even an option.

#fyi

on July 30, 2019