Target audience: How to reach the right people?!
Hello fellow indiehackers,
I am testing my productized service business now for target audience We offer unlimited video editing for social media (up to 60 seconds) & graphic design
I was thinking who do you think could be the ideal customer?
I need somebody who needs constant help with visual content creating for their marketing.
I was thinking about club owners, restaurants, e-commerce stores & small marketing agencies.
The problem is how do I reach these people in large quantities ?
Am I supposed to start cold calling and setting up meetings with them ?
to avoid confussion I already have a website and everything set up. You can check it out here> www.gradexi.com
Just a random thought... would this be useful to Instagram sellers? Seems like a deep pool of potential customers that should be reachable..
You might want to create a dedicated Instagram account if you’re going to go clicking on all those Instagram adverts though :)
Yes I had similar idsa. I was also thinking about e-commerce stores, Instagram sellers etc.
This comment was deleted 7 years ago
First of all, thanks for the thorough feedback. Yeah maybe I am being a little naive when it comes to the restaurants having interest. But nevertheless I contacted few of them.
When I first started I had an idea of creating only unlimited desing agency but then I have seen other people were doing the same thing so I wanted to differentiate myself from the rest. That is why I have also included video editing up to 60 seconds in the package.
Anyways, I already have a website I just didnt want to self-promote. But you could check it out www.gradexi.com
I think it is pretty straightforward. What are your thoughts ?