Teardown of our Product Hunt Launch - All Hype and Drama - But No Growth!
Launching on Product Hunt is a big deal. At least, everybody thinks so. Expectations are high, and launch anxiety can become a physical issue that can mess with your body and mind. Time to see if all that stress is really worth it or not.
In this post, I will break down our Product Hunt Launch of the ViSPR SEO WordPress plugin and reveal all the details about how it went down, how to prepare, what to expect, and whether you should even consider launching on Product Hunt or not.
I am going to evaluate the Product Hunt Launch based on these criteria:
- Hype Level – Super High
- Expectations – Through the Roof
- Preparation – Overwhelming
- Alignment – Mostly wrong (for B2B)
- Launch Day Activities – Sugar Rush to fight the Stress Level
- Benefits of the Launch – Not what you would expect
- Drawbacks and Unexpected Side Effects of Launching on Product Hunt – Lessons Learned
- The hard facts: Numbers and results – Unexpected (to say the least)
- Mythbusters – The Product Hunt Marketing Strategy
- The Aftermath – Don´t Believe the Hype
- Conclusion – If only I could turn back time
Explicit Warning: This article is written with attitude. Intentional snarky hints and potshots included. Feeble minds shall not pass. But if you dare to glimpse the total score of this cinematic drama in technicolor, keep reading here…
Well said - I totally agree that the audience for PH has to align and I think for B2B it is not really 100% right - especially for us.
Unless you are spinning up the latest trend such as AI enabled app that consumers are looking for of course, it might not be for you.
I had someone hunt us that was a serial hunter and had 1000s of hunts under his belt and claimed to be the top hunter on the system - sort of says it all when someone spends their time just upvoting and sees that as a badge of honour.
I'm sure its right for some but not for us - I particularly liked your view that we ourselves are the target audience for PH for upselling to us, kind of reminds me of the poker saying "If you can't see the fish at the table - then you are the fish"