Tell ALL your startup stories right

There are 3 stories your startup needs:

· The immediate story. It’s the product you have today. It treats your current product as though that’s all you ever set out to do. As far as readers of this story know, they’ve read to the end of the book.

· The middle story. This is what your company looks like when you achieve success in your vertical. You can start to talk about the benefits that accrue to the industry and the world.

· The moon story. This is when you are able to leverage dominance in your original vertical or product area into a platform that spreads across the industry, or even industries. This is TED-talk territory — the stuff you and your co-founders talked about that first night when you realized just how earth-shaking your idea was.

Curious? Read the full post to find out how & where to implement these.
https://corecommunicationsconsulting.com/storytelling/get-your-startup-stories-straight/