Tell IH: I got my first subscriber about six months post launch
Hey IH,
I'm just so excited. I got my first subscriber about six months after launching https://zeer0.com.
This is a very niche service - we provide a friendlier interface for SES - and the UI is exceptionally crappy since I'm nowhere close to being a designer but someone still found value in the product and was willing to subscribe to it.
Thank you, world!
Kudos !
Congrats!
I'm really impressed with your consistence and stubbornness, this is really cool.
But I wouldn't consider a wrapper over SES as a niche product. Many companies use it so I would rather be surprised why it took so long for you the land the first customer. Can you share more about your journey? Thanks!
I currently work for an eCom startup which uses SES for transactional stuff while using Sendgrid for marketing stuff. I noticed that we kept having to download SES templates locally to view them in the browser. Zeer0 tried to make that process a little easier.
Zeer0's offering focused on SES was launched around September. I worked on it in my spare time and also had a team available to test it - i.e. my work colleagues - and give me ideas for improvement.
I haven't actually done a lot of marketing for it so that could be one reason why the uptake has been low and why I feel SES is niche. Any ideas for growing the subscriber base?
I'm probably not a right person to ask such questions but I would highly recommend to get familiar with the awareness pyramid (for example, read it here, not mine https://doneandtested.com/strategy/the-prospect-awareness-pyramid/)
The idea is you need to expose some reasons why your product solves which problem for which TA and why it's better than existing solutions. Hope it helps.