Tell me what my product does
I'm iterating on my copy and value proposition for my new site, and would love to improve on clarity and accuracy of my messaging.
Would be swell if you could tell me what my product does, from just reading this site without any context from me. 😊👍
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I have no idea what "productized" means. Maybe if I was your target market I would? It looks like you build design and build websites for people.
Thanks crobertsbmw. That word keep tripping people up. Definitely has to go. Spot on on the design and build! Maybe will include that into the copy
I get the intent and actually liked the way it's written (since we're both probably quite easy-going) but if you come to think about it doesn't it imply that it won't be good value for money soon?
Oh haha never thought of that. True true. So, keep the 'joke', but lose the "good value for money" part...
This might say more about me than your landing page, but I actually don't know exactly what a "productized service" is. I think a quick FAQ entry (at the top) with a definition or a button on the home page with the question printed on it that links to a definition would be helpful.
I might be the odd one out, but I think there's a chance someone might have a productized service idea and not actually know that it falls into that category.
Yeah that word trips everyone up. I was initially thinking of targeting a very specific niche customer who would know what "productized" means. But not so sure at this point. Might have narrowed it down too much. Perhaps better to keep slightly broader but still niche "service business"...
Website design, build and hosting for productised services?
Seems like a great deal, but what does one revision mean? If I don't like the design the first time you will change it once but not again?
"Web design, build and hosting" - Great, you got the proposition! That actually sounds way clear than how I put it. So thanks!
Yes, that's one revision. Does it sound too little? (was thinking since it's more for prototypes and roadtesting...)
Sounds reasonable for the cost but I think I'd want to see more examples before committing
Examples are listed in the pricing tiers.
Demo example for tier 1 = https://roadtest-5db44.netlify.com/
Demo example for tier 2 = actual website itself
Actual customer example for tier 3 = https://goodchatco.com/
Inferring from your comment, it sounds like the examples could be made more obvious...
Your landing page has so much goodness I can't criticise.
Your question is what does it do, it's very clear. And it's a great idea. You bulk all the service into one solution for websites, I love it. I wish I didn't know how do do exactly that and have to use your service.
Good luck with your business
Thank you for your encouraging comments! :)
I’d say this footer : « Sweet Jam Sites is a productized service to bring modern JAMstack and nocode technologies to other productized service business. » explained the product much better than the entire landing page 😁
Argh I guess you're right. Strange how you get it right when you're not trying to sound punchy/catchy and just trying to summarize the business in one sentence.
What do you think? Should I use this line to replace the subtext of the tagline ("A done-for-you website building productized service for other productized service businesses.")?
Btw, is "productized service" something you were already familiar with?
So true!
Maybe you should not replace the entire tagline, since you want it to be written a bit "subjectively" ( in a "what's in it for me" kind of way), but definitely take some cues from the footer to reduce the buzzwordiness of the tag line.
Yes a blend of both would be a good middle ground.
Ah ok, so you're an insider haha. That word keeps confusing people, I'm wondering if I should just give it up. Was originally targeting owners of productized services, but seems like maybe even many of them don't use that word to describe themselves....
I get a feel you might be approaching it backwards:
People who are already running a productized service, most likely don't need your offering.
What you need are people running a service who could be productized but isn't. You need to identify basically:
And then off to your adventure :D
I suspect your strategy might need significant content marketing, articles like "How to increase your revenue 10x as a service provider" (but better thought out than that haha)
Hmmm maybe. That's a completely different value proposition, and higher up the value chain. Kind of like business consulting. Not sure if that's what I wish to do at this stage. I just want to design and build. ;)
Think about it, if i have a productized service, why would I need a productized service?
Would a market even exist for this?
What’s your value proposition?
Hope this stimulates your thinking and expands your product research!
Merry Christmas and best of luck🎄
You mean productized services don't need websites? lol
Thanks anyway, and Merry Xmas
I meant something different :D
So you mention:
How many owners of productized services do not have a website but do have a productized service?
What is a productized service nowadays without a website?
This means that the majority of "owners of productized services" already have a website.
So I am suspecting you're preaching to the wrong choir, they don't need your service since they already have it.
But which large existing market would need your service in this case?
Professional service providers who are not yet owners of productized services but very well could be with the right nudge.
I'd say that's where your niche is, and where you can extract the most value.
We've delved so deep in this thread :D
Happy to exchange via email if you're interested (my email is in my profile).
Thanks for your detailed sharing thus far. 👍
Even if they already have one, they might need an upgrade, or a refresh. Even if they don't need a refresh, they might be tempted by saving costs with the free hosting. Am talking to potential customers who are in this group. So yes, sometimes even preaching to the choir works. ;)
But I do see some merit in your point. Professional service providers who don't yet have a website can also be my target market, but are likely alienated by the word "productized". So dropping that would help I believe. They may not yet have a productized service, yes I get that. I'm just not interested in convincing them to start one, only interested to convince them to have a website for whatever existing services they provide.
Appreciate your effort in sharing all these. :)
The design is really open and clear, nice job! In terms of copy: main thing I would do is replace the top one (The fastest way to get your productized service online) with the second one (Set & forget).
The reason for that is that the above the fold copy does a bad job of explaining what problem it solves. ".. building productized service for other productized service businesses" ehmmm what?
But in 'Set & Forget' you say "You supply the content, we design and build the website for you." now THAT is something really engaging and simple to understand. After this you could add something like "and it starts at just $99", although that could also put people off. Might be something to test.
Lastly, I really like the funny style copy writing, it's refreshing. But I'm not sure if I would trust a business that says 'We just got started, and still have lots to learn about our pricing model'. I would just put the pricing up, see what happens, learn from it and iterate on it.
Wow thanks for the detailed feedback! :) I like your point. Always felt my main tagline is wanting. Maybe set and forget is the key benefit. "productized services" is a pretty technical term for those in the know, so maybe that would alienate some who don't know that word but need the service.
Good point about trust. I wanted to be transparent about our beginnings, but you might be right about that not sounding confident. Think I'll remove that copy and just go with pricing.
Didn't know the copy could come across as funny haha! Which parts?
Thanks much!
No worries, happy it helps. Well the 'cheap, cough cough' was nice :-). I'm sure this won't go for everyone, but if there's a well played joke here and there I always feel much more inclined to use the product.
Good point about the joke. Perhaps it makes the product come across as more friendly and playful. :)
Refine your color palette and illustrations. I am just telling from a design aspect. Havent looked into the functionality yet.
Cheers,
Veena
Thanks for the feedback. What is it about the color palette and illustrations that needs improvement?
I'd say:
Thanks for the detailed analysis.
Reduce shelf image by 25% because....? Loading too slow? Or more white space to let the images have space to 'breathe'?
Ok got it on reining in the red. Now that you mention it, yes it's bit overwhelming.
What's "shelf"? You mean each section of the website?
They just feel slightly too larger imo. A shelf is basically any section, your feature shelves are the image/title/description combos.
OK got it thanks. Reduce image size 25%, and more breathing room per shelf. Appreciate the feedback :)
Sooooo, your web admins-for-hire for eCommerce?
Hmmm interesting. I don't get that often. What do you mean when you say "web admins"?
That's what web agencies usually are. "Web admins" (administrating services) for client websites and making sure it stays online and up to date. It's just one of many ways to say the same thing some people have stated here.
I'd never used that term and neither had my customers... is this more of an ecommerce or big enterprise/corp thing?
You’re building landing pages with subscriptions or buy buttons? That’s what I got from reading. Looks awesome btw
Thanks! Encouraging to hear that. "Landing pages with buy buttons" - quite succinct way of describing it. :) Thanks for the idea!
My comments are inline with the feedback provided by others.
awesome great!
I don't know what a productized service is, but maybe it's just me?
This seems to come up quite often. Gotta tweak it!
You are building an AI that encrypts sensitive information inside grammatically correct but otherwise nonsensical randomly generated sentences.
Thanks. Got it. Less big words, more to the point.
You're a web agency that takes clients website ideas/copy and turns them into a real website
Spot on for getting the process of how it works! ;)
Your building cheap websites
Not untrue! Just to clarify: does it come across as "cheap" as in poor quality, not trustworthy? Or cheap as in good value for money?
Just thinking "business card websites" if that makes sense, there is no low/high quality hints IMHO
@hatkyinc ooooh that's useful. Couldn't have come up with that description myself. Business card websites is a easy way to say what it does
Its hard to tell with no examples :)
Examples are listed in the pricing tiers.
Demo example for tier 1 = https://roadtest-5db44.netlify.com/
Demo example for tier 2 = actual website itself
Actual customer example for tier 3 = https://goodchatco.com/
Inferring from your comment, it sounds like the examples could be made more obvious...
This comment was deleted 4 years ago.
This comment was deleted 4 years ago.
Yeah. "Productized" is confusing people. Not ecommerce unfortunately, but a web design+build+hosting for service businesses.. I was targeting those who would know what "productized" means, but maybe it's too narrow a niche...