Tell me what you do, I'll tell you how you can use media to grow your audience

I wrote a huge thing yesterday on why it's a great idea to start your own media as a way of building a trusting audience you can convert.

None of you read it 😀

But no worries, here's a shorter version of my point - with the rise of services like ChatGPT, we're witnessing a change to how we search. SEO will become more difficult when people don't have to visit pages to get answers any more and can get a clear concise answer from ChatGPT.

For years now brands have known something like this is likely to happen. That's why they started building their own media to grow their own audience and instil them with trust to choose their product. Check out the original post linked up there to see a bunch of examples of small and large scale media people have built.

I spent my entire life in media. Including creating white labeled media on the scale linked above. So, here's my offer:

Tell me what you business does or what your service offers and drop a link. I'll look it over and create a two-three sentence idea on what kind of media you could start on your own or with a small team to build a huge audience.

If you're interested in media building for your business, I'm always up for a chat to help you out or check out a newsletter I just started which breaks down the best cases of brand-owned media.