Tequila Market Size, Share & Trends Analysis

https://www.grandviewresearch.com/industry-analysis/tequila-market-report

The global tequila market size was estimated at USD 10.53 billion in 2023 and is projected to grow at a CAGR of 9.5% from 2024 to 2030. A significant driver is the increasing demand for premium and artisanal tequila. Consumers are shifting their focus toward quality over quantity, with many willing to pay more for high-quality, 100% agave tequilas. This trend is particularly pronounced among younger consumers, with 54% of those aged 18-34 preferring premium ones. The premium segment is projected to grow substantially, contributing significantly to revenue growth in the industry.