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Testing community concept for book/podcast business idea

by hellokinstor

I am testing a community concept (https://sites.google.com/chicagobooth.edu/kinstor) for the book and podcast business. I would love to have you give it a try and let me know your thoughts and feedback! Please take a quick tour on the site and thanks for your time!

hellokinstor's avatarhellokinstor
on December 21, 2020
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  1. 1

    Hey. There are a few things I would recommend changing here:

    • instead of saying what the tool/product/community would do, turn the narrative around to highlight how it helps the audience
    • the copy in the hero area needs to be much more impactful, possibly evoking both a sense of urgency and some emotional connect
    • the flow of the overall page needs to be like a symphony - in harmony and gradually building up on the user's excitement and need of the product... after that, there should be a CTA which could take them to the form (yes, don't keep the form on the homepage - not in that structure at least)

    Let me know if you would like to talk more.

    PirenneSalvor's avatar PirenneSalvor
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    6 years ago
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    1. 1

      Thanks for your comment. I have a newsletter released, let me know what you think?
      bestbooksandpodcasts.com/newsletter

      hellokinstor's avatar hellokinstor
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      6 years ago
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      1. 1

        It is good; can definitely be made even better... Makes me think of morningbrew... Have you heard of them? Or read one of their newsletters? Here is a sample : https://www.morningbrew.com/daily/issues/2020/12/23
        I think you can take some inspiration from here on the way you should structure your content, the contents of your newsletter, the length and substance of each piece of content etc.
        If you have any questions, happy to help.

        PirenneSalvor's avatar PirenneSalvor
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        6 years ago
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        1. 1

          Thanks for the suggestion. What types of content would you like to see more on the newsletter?

          hellokinstor's avatar hellokinstor
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          6 years ago
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            I am not your right target audience as far as the depth of content is concerned. My comments are purely from an engagement/psychological point of view... What sort of content makes a reader to want to want more, read more, explore more, wait for the next in the series etc.

            PirenneSalvor's avatar PirenneSalvor
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            6 years ago
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