Thank You Google

I recently started running Google Ads for my tiny SaaS, Paperflow — a clean little tool that turns documents into beautiful, searchable workflows.

And I just want to say…

Thank you, Google, for wrecking my wallet.
I used to think charging $50/month was outrageous.
Then I paid $172 for 14 clicks.
Only 3 people signed up. None converted.

Now $50/month sounds like a bargain — for them.

There’s something hilarious about spending real money to bring a stranger to your site… and watching them leave in under 6 seconds because your H1 said something like:

“Unleash Document Potential.”
(What does that even mean?)

Google taught me two beautiful lessons:
💸 1. High ad costs make you braver on pricing.
Before ads:

“I can’t possibly charge more than $9/month. That’s greedy.”

After ads:

“I need $300/month just to make this make sense.”

Nothing sharpens your pricing instincts like setting fire to cash.

🔍 2. Watching $ vanish = instant clarity.
Ad spend going up.
Signups staying flat.
Me staring at GA like I’ve been personally betrayed.

Suddenly your product copy, your onboarding flow, your whole existence comes into question. And that’s the gift: you stop lying to yourself.

You stop pretending it's a targeting issue.
You stop thinking "it's just early."
You start fixing what’s broken.

So yeah — thank you, Google.
You kicked my ass. You emptied my wallet.
You made me face the truth.

And I needed that.

Still, I’m learning SEO now. I’ve had enough therapy.

P.S. Here's my substack - follow so I dont have to sacrifice any more of money babies to Google: https://davidwilliamfounder.substack.com/publish/post/165407368